Vinski turizam Međimurja

master's thesis

• Title (english): Wine tourism in Međimurje
• Author: Darija Krušelj
• Mentor: Vuk Tvrtko Opačić (mentor)
• Committee member: Vuk Tvrtko Opačić (predsjednik povjerenstva)
• Committee member: Zoran Curić (član povjerenstva)
• Committee member: Petra Radeljak Kaufmann (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2015-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Vinski turizam predstavlja relativno novi oblik turizma na prostoru Međimurske županije koji je zaživio otvaranjem vinskih cesta. Projekt koji je sve pokrenuo naziva se „Međimurska vinska cesta“, kulturno-turistički itinerer dug 30-ak kilometara oformljen 2004. godine na prostoru četiri gornjomeđimurske općine. Vinski turizam temelji se na visokokvalitetnom vinu i specifičnom kulturnom pejzažu vinogorja. Prema ranijim istraživanjima utvrđeno je kako je vinski turizam tek dopunska djelatnost mnogih vinarija. Proizvođačima vina najvažnija je prodaja i plasman kvalitetnih vina. U radu su analizirani dosad postignuti rezultati „Međimurske vinske ceste“ te stavovi i mišljenja proizvođača vina o trenutnom stanju vinskog turizma u Međimurju. Korištena je metoda ankete, a rezultati su prikazani grafički i tablično. Na kraju rada izneseni su potencijali budućeg razvoja vinskog turizma te je na temelju istraživanja napravljena SWOT analiza.

Abstract (english)

Wine tourism is a relatively new form of tourism in Međimurje County which started to develop when the first wine roads were opened. The project which stimulated it's development is called „The Međimurje Wine Road“ representing a 30 km long cultural-touristic route established in 2004 in the area of four municipalities in the Upper Međimurje region. Wine tourism is based on high-quality wines and the specific landscape of vineyards. Earlier studies have shown that wine tourism is just an additional activity for most wineries due to the fact that wine producers focus on selling wine and placement of quality wines on the market as their most important activities. Through this thesis the results of the „Međimurje Wine Road“ achived so far are analyzed, as well as wine producer's attitudes and opinions about the current state of wine tourism in Međimurje. The results of the questionnarie survey used in this thesis are presented graphically and in tables. The final chapter deals with future development potentials of wine tourism in Međimurje County and delivers SWOT analysis based on the author's research.

• Keywords: vinski turizam; vinogradarstvo; vino; Međimurska vinska cesta; razvojne mogućnosti
• Keywords (english): wine tourism; viticulture; wine; Međimurje wine road; development opportunities
• Language: croatian
• URN:NBN: urn:nbn:hr:217:145402
• Study programme: Title: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems; Course: Heritage and Tourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-02-03 18:32:02