Transformacija poslovnih funkcija središta Zagreba u kontekstu urbane obnove i revitalizacije

master's thesis

• Title (english): Transformation of business functions of the centre of Zagreb in the context of urban renewal and revitalisation
• Author: Lucijan Černelić
• Mentor: Martina Jakovčić (mentor)
• Committee member: Martina Jakovčić (predsjednik povjerenstva)
• Committee member: Vedran Prelogović (član povjerenstva)
• Committee member: Dubravka Spevec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2024-02-19, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Koncentracija i raznolikost poslovnih funkcija smatraju se značajnim čimbenicima centraliteta, kvalitete života i identiteta središta Zagreba. Poslovne funkcije u centru Zagreba tijekom posljednja dva desetljeća suočavaju se s izazovima zbog čega se pokazuje potreba za mjerama njihove revitalizacije. Svrha rada je doprinos razumijevanju faktora transformacije. U kvantitativnom su dijelu istraživanja identificirani utjecaji transformacije na strukturu i prostornu distribuciju poslovnih funkcija na temelju usporedbe
podataka iz 1966. godine i kartiranja provedenog 2021. godine. U kvalitativnom su dijelu istraživanja provedeni intervjui s voditeljima obrtničkih radionica i nezavisnih prodavaonica. Kao ključan faktor transformacije poslovnih funkcija detektiran je gubitak pješačkog prometa prouzročen suburbanizacijom funkcija opskrbe za dugoročne potrebe. Ipak, središte grada u sve segmentiranijoj potrošačkoj kulturi posjeduje snažnu atraktivnost za specijalizirane funkcije opskrbe, što predstavlja priliku za buduće strategije revitalizacije.

Abstract (english)

The concentration and diversity of business functions are seen as significant contributors to the centrality, quality of life and identity of the centre of Zagreb. Over the last two decades they have faced certain challenges, raising interest in their revitalisation. The purpose of this thesis is to contribute to the understanding of factors underlying their transformation processes. The quantitative part of the study identified the effects of this transformation on the structure and spatial distribution of various functions by comparing historical data from 1966 and a field survey conducted in 2021. The qualitative part
of the study used interviews conducted with the owners of artisanal workshops and independent retail outlets to interpret the identified changes. The loss of foot traffic due to the decentralisation of retail was identified as the key factor of the transformation. Nevertheless, the centre of Zagreb remains attractive to specialised functions due to demands of an increasingly segmented consumer culture, which provides opportunities for future revitalisation strategies.

• Keywords: poslovne funkcije; funkcije opskrbe; gradsko središte; suburbanizacija trgovine; Zagreb; urbana obnova
• Keywords (english): business functions; retail functions; city centre; retail decentralisation; Zagreb; urban regeneration
• Language: croatian
• URN:NBN: urn:nbn:hr:217:331002
• Study programme: Title: Graduate study; specializations in: research; Course: research; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra geografije (sveučilišni/a magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-21 11:05:29