Usustavljivanje mjesta i oblika potrošnje LGBT zajednica u Gradu Zagrebu

doctoral thesis

• Title (english): Systematization of places and forms of consumption of the LGBT communities in the City of Zagreb
• Author: Karlo Mak
• Mentor: Martina Jakovčić (mentor)
• Committee member: Aleksandar Lukić (predsjednik povjerenstva)
• Committee member: Vedran Prelogović (član povjerenstva)
• Committee member: Željka Tonković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2024, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography
• Universal decimal classification (UDC): 91 - Geography. Travel. Exploration

Abstract

Na kontinuumu između autentičnosti i homonormativnosti, u disertaciji se analiziraju obrasci funkcioniranja i reprodukcije mjesta ružičaste potrošnje u Zagrebu. Istraživanje je utemeljeno na mješovitoj metodologiji s ciljem nadilaženja nedostataka pojedinačne primjene samo kvalitativnih ili samo kvantitativnih metoda. Ustanovljena je rezidencijalna LGBT jezgra u Zagrebu koja ujedno čini prostorni okvir pojave mjesta ružičaste potrošnje. Istovremeno propitkujući i održavajući normativnost urbanog prostora, mjesta ružičaste potrošnje čine dio heteronormativnoga statusa quo. Naglašena homonormativna obilježja, naročito u potrošačkom sistemu zabave – ključnom za uprostorivanje ružičaste potrošnje – limitiraju njihov emancipacijski potencijal. Naime, favoriziraju homoseksualnost i tradicionalne rodne identitete, (p)održavaju rodne uloge, promiču kult mladosti i mladolikosti te privilegiraju pojedince višeg socioekonomskog statusa. Dob, seksualnost i socioekonomski status identificirani su kao ključne varijable koje objašnjavaju ružičastu potrošnju, a razlike obrazaca potrošačkog ponašanja unutar LGBT zajednice pokazale su se većima od razlika između LGBT osoba i osoba heteroseksualne orijentacije.

Abstract (english)

On the continuum between authenticity and homonormativity, the dissertation analyses the functional and reproductive patterns of pink consumption places in Zagreb. The research is based on a mixed methodology with the aim of overcoming the deficiencies of the individual application of only qualitative or only quantitative methods. The LGBT residential core in Zagreb was identified. Within this core, pink consumption places were also detected. These places simultaneously challenge and maintain the normativity of urban space, and are thus part of the heteronormative status quo. Clearly visible homonormative features, especially in the entertainment consumer system – the key to the spatialization of pink consumption – limit their emancipatory potential. Namely, they favour homosexuality and traditional gender identities, support and maintain gender roles, promote the cult of youth and youthfulness, and privilege those of higher socioeconomic status. Age, sexuality, and socioeconomic status were identified as key variables in explaining pink consumption, and differences in consumption patterns within the LGBT community were found to be greater than differences between LGBT people and people of heterosexual orientation.

• Keywords: potrošnja; ružičasta potrošnja; LGBT; homonormativnost; Zagreb
• Keywords (english): consumption; LGBT; Zagreb; homonormativity
• Language: croatian
• URN:NBN: urn:nbn:hr:217:600525
• Promotion: 2023
• Study programme: Title: Doctoral study in geography: space, region, environment, landscape; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/doktorica znanosti u interdisciplinarnom području znanosti (doktor/doktorica znanosti u interdisciplinarnom području znanosti)
• Type of resource: Text
• Extent: 203 str.; 31 cm
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2025-07-18
• Created on: 2024-03-29 08:47:46