"Hrvatski otočni proizvod" u poticanju integralnog razvoja otoka

master's thesis

• Title (english): "Croatian Island Product" in fostering integral island development
• Author: Nika Štimac
• Mentor: Aleksandar Lukić (mentor)
• Committee member: Petra Radeljak Kaufmann (predsjednik povjerenstva)
• Committee member: Lana Slavuj Borčić (član povjerenstva)
• Committee member: Ivan Zupanc (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Programom „Hrvatski otočni proizvod“ (HOP), koji između ostalog uključuje i označavanje otočnih proizvoda istoimenom oznakom kvalitete prepoznato je kako potencijal hrvatskog otočja kao jedinstvene otočne geografske cjeline nije samo u turizmu, već i u izvornosti, tradicionalnosti te društvenim, gospodarskim i proizvodnim aktivnostima. Navedenu oznaku dodjeljuje Ministarstvo regionalnoga razvoja i fondova Europske unije kako bi se potaknula proizvodnja i plasman, kao i promocija izvornih i kvalitetnih proizvoda s hrvatskih otoka te baštine i tradicije. Cilj je rada identificirati ulogu označavanja otočnih proizvoda oznakom HOP u poticanju integralnog razvoja hrvatskih otoka, s naglaskom na lokalnu, otočnu zajednicu. Prilikom istraživanja koristilo se nekoliko metoda uključujući analizu relevantne znanstvene i stručne literature, statističke i grafičke metode, kartografsku vizualizaciju uz pomoć GIS alata, anketno istraživanje provedeno na uzorku od 78 ispitanika – otočnih proizvođača, dobitnika oznake HOP u razdoblju 2007. – 2023., četiri polustrukturirana intervjua s predstavnicima Uprave za otoke Ministarstva regionalnoga razvoja i fondova Europske unije te SWOT analizu. Istraživanje je utvrdilo kako označavanje otočnih proizvoda oznakom HOP doprinosi svim razmatranim elementima lokalnog razvoja otoka, od kojih se posebno ističe očuvanje otočne tradicije, identiteta i baštine, a idući je element prema doprinosu označavanja otočnih proizvoda promocija otoka kao turističke destinacije. Najvažnije su značajke otočnih proizvoda s oznakom HOP kvaliteta i autohtonost – otočni identitet.

Abstract (english)

The "Croatian Island Product" (HOP) Program, which includes the designation of island products with the same name quality label, recognizes that the potential of Croatian islands as a unique geographical entity is not solely in tourism but also in originality, tradition, and socio-economic and production activities. This label is awarded by the Ministry of Regional Development and EU Funds to promote the production, placement and promotion of authentic and high-quality products from Croatian islands, along with their heritage and tradition. The objective of this study is to identify the role of the HOP label in fostering the integral development of Croatian islands, with a focus on local, island communities. The research employed various methods, including an analysis of relevant scientific and professional literature, statistical and graphical methods, cartographic visualization using GIS tools, a survey conducted with a sample of 78 respondents - island producers who received the HOP label between 2007 and 2023, four semi-structured interviews with representatives from the Department for Islands of the Ministry of Regional Development and EU Funds, and a SWOT analysis. The study found that labeling island products with the HOP designation contributes to all aspects of local island development, with particular emphasis on preserving island tradition, identity, and heritage. The promotion of the islands as tourist destinations also emerged as a significant benefit of the HOP labeling. The most important features of HOP-labeled island products are their quality and authenticity - the island identity.

• Keywords: otoci; označavanje otočnih proizvoda; Program HOP; razvoj otoka
• Keywords (english): islands; island products labeling; HOP Program; island development
• Language: croatian
• URN:NBN: urn:nbn:hr:217:503374
• Study programme: Title: Graduate study; specializations in: research; Course: research; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra geografije (sveučilišni/a magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-23 08:06:08