Faktori odabira trgovačkog centra studenata Sveučilišta u Zagrebu

master's thesis

• Title (english): Factors of Shopping Centre Choice Among Student Population of University of Zagreb
• Author: Marcela Živković
• Mentor: Martina Jakovčić (mentor)
• Committee member: Martina Jakovčić (predsjednik povjerenstva)
• Committee member: Aleksandar Lukić (član povjerenstva)
• Committee member: Lana Slavuj Borčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2014-03-31, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Na području urbane regije grada Zagreba zabilježena je koncentracija trgovine, trgovačkih centara i visokoobrazovnih institucija. U suvremeno se vrijeme trgovački centri ne doživljavaju samo kao mjesta kupovine, nego i kao moderna mjesta za provođenje slobodnog vremena u kojima se isprepliću trgovina i zabava zbog čega su između ostalog predmet istraživanja trgovinske geografije. S obzirom da osiguravaju osjećaj sigurnosti i ugode, trgovački su centri sve češće mjesta provođenja slobodnog vremena mladih što je često tema socioloških i psiholoških istraživanja. U ovom se radu ispituju faktori koji utječu na odabir trgovačkog centra među studentskom populacijom Sveučilišta u Zagrebu. Iščitavanjem deklariranih interesa prosječnog studenta, te utvrđivanjem sadržaja i metoda kojima trgovački centri privlače mlade u centar želi se doprinijeti istraživanju navika studenata kao konzumenata usluga trgovačkih centara.

Abstract (english)

There is a great concentration of commerce, shopping centers and high education institutions in the urban area of Zagreb. In the modern times shopping centers are not perceived just as shopping spots, but also as modern places for leisure time where trade and entertainment are intertwined which makes them a research subject of retail geography. Since they provide a sense of security and comfort, shopping centers are more often places for leisure time among youth which is often topic of sociological and psychological research. This paper examines the factors which influence shopping center choice among student population of University of Zagreb. By determining declared interests of an average student, and by determining the contents and methods with which shopping centers attract young people into the center, this paper aims to contribute to the research of students’ habits as consumers of shopping center services.

• Keywords: potrošačke navike; slobodno vrijeme; studenti; trgovački centri; Zagreb
• Keywords (english): consumer habits; leisure time; shopping centers; students; Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:217:953589
• Study programme: Title: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems; Course: Heritage and Tourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-02-01 15:26:59