Kulturna ponuda grada Zagreba kroz mobilnu aplikaciju

master's thesis

• Title (english): Discovering Zagreb's cultural heritage through a mobile application
• Author: Jelena Melnjak
• Mentor: Ivan Zupanc (mentor)
• Committee member: Ivan Zupanc (predsjednik povjerenstva)
• Committee member: Aleksandar Lukić (član povjerenstva)
• Committee member: Vedran Prelogović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2015-02-26, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Kulturni turizam jedan je od selektivnih oblika turizma, koji se intenzivno razvija u posljednjih nekoliko godina i čija je svrha, između ostalog, otkrivanje spomenika, lokaliteta, tradicije i same povijesti. Turizam i kultura se prožimaju, a osmišljavanjem kulturno-turističkog proizvoda obogaćuje se osnovni proizvod, imidž odredišta te se povećava atraktivnost same destinacije. Zagreb se stoljećima razvijao kao bogato kulturno središte te svojom kulturnom baštinom, znamenitostima i povijesnim pričama danas privlači brojne turiste iz cijelog svijeta. Razvojem interneta i novih tehnologija, na tržištu se pojavljuju mobilne aplikacije vezane uz sva područja ljudskih interesa pa tako i na području kulturnog turizma. U radu će biti predstavljena nova mobilna aplikacija čija je glavna prednost u načinu pristupa i komunikacije između posjetitelja i aplikacije, te u načinu prezentiranja samog sadržaja koji aplikacija nudi. Prikazan je detaljan poslovni plan koji obuhvaća analizu tržišta, strategiju poslovanja, distribuciju, pozicioniranje te marketing MyZGway aplikacije.

Abstract (english)

Cultural tourism is one of the selective forms of tourism, which has been intensively developed in recent years and whose purpose, among other things, is the discovery of monuments, sites, traditions and history. Tourism and culture are interwined, and by designing cultural tourism product we can enrich the basic product, the image of the destination and increase the attractiveness of the destination itself. Zagreb has been developing as a rich cultural center and its cultural heritage, monuments and historic stories today attract many tourists from around the world. With the development of internet and New technologies, new mobile applications, related to all areas of human interest including in the field of cultural tourism, are emerging on the market. In this Master Thesis a new mobile application will be presented, whose major advantages are the communication between visitors and application and the manner of presentation of the content. Also a detailed business plan is presented which includes market analysis,business strategy, distribution, positioning and marketing of MyZGway application.

• Keywords: Grad Zagreb; kulturni turizam; kulturna ponuda; mobilna aplikacija; poslovni plan
• Keywords (english): City of Zagreb; cultural tourism; cultural heritage; mobile application; business plan
• Language: croatian
• URN:NBN: urn:nbn:hr:217:348970
• Study programme: Title: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems; Course: Heritage and Tourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-02-04 07:43:31