Utjecaj turizma na sezonalnost poslovnih funkcija u Makarskoj

master's thesis

• Title (english): Tourism impact on the seasonality of business in Makarska
• Author: Antonio Milunović
• Mentor: Martina Jakovčić (mentor)
• Committee member: Martina Jakovčić (predsjednik povjerenstva)
• Committee member: Jelena Lončar (član povjerenstva)
• Committee member: Dubravka Spevec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2017-02-23, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Jedan od oblika masovnog turizma je i kupališni turizam koji je najrazvijenija grana turizma, kako u Republici Hrvatskoj tako i u gradu Makarskoj. Makarska je turistički primamljivo središte i iz godine u godinu privlači sve veći broj turista. S obzirom da je kupališni turizam povezan s temperaturom mora i zraka dolazi do pojave sezonalnosti u turizmu što rezultira sezonalnošću u obavljanju poslovnih funkcija u Makarskoj. Upravo zbog toga cilj ovog rada je istražiti u kolikoj mjeri turizam utječe na sezonalnost poslovnih funkcija i koje djelatnosti su zastupljene u gradu. Također, cilj ovog rada je putem ankete saznati stavove građana Makarske o razvijenosti grada i u kojem smjeru bi trebalo nastaviti s razvojem kako bi se smanjila razlika između ljetnog dijela godine kada je kupališni turizam na vrhuncu i zimskog dijela godine kada turizma praktički i nema. Istraživanje je pokazalo da kupališni turizam utječe na obavljanje poslovnih djelatnosti jer je vidljiva razlika između dva dijela godine (ljeto i zima), a anketno istraživanje je pokazalo da čak 91.2 % ispitanika misli kako bi trebalo i dalje razvijati neke druge oblike turizma poput agroturizma, sportskorekreacijskog turizma i sl. dok ostatak misli kako bi trebalo razvijati obrte i industrijsku proizvodnju.

Abstract (english)

The summer tourism is one form of mass tourism which is the most developed tourism in Croatia also as in Makarska. Makarska is atractive tourist center and each year attracts more and more tourists. Summer tourism is connected with sea and air temperature and it leads to the seasonality in tourism which results in seasonality in the performance of doing business in Makarska. One of the main goals of this thesis is to determine the influence of tourism on seasonality of business activity and which types of business are present in Makarska. Also, the objective of this thesis is to conduct the survey to determine citizens opinion on the development of the city and in which direction should Makarska continue its development in order to reduce differences between summer period when tourism is on its highest point and winter period when tourism practically does not exsist. The research has shown that summer tourism affects on business activities because of visible differences between the two parts of the year (summer and winter), and the survey has shown that 91.2 % of respondents think that city should continue to develop some other forms of tourism such as agritourism, sports and recreation tourism, etc. while rest of them think that city needs to develop crafts and small industrial production.

• Keywords: Makarska; turizam; sezonalnost; poslovne djelatnosti
• Keywords (english): Makarska; tourism; seasonality; business
• Language: croatian
• URN:NBN: urn:nbn:hr:217:022976
• Study programme: Title: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems; Course: Spatial Planning and Regional Development; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-03-09 10:08:37