Kreiranje novog turističkog proizvoda u Parku prirode Žumberak - Samoborsko gorje

master's thesis

• Title (english): Creation of a new tourist product in Žumberak-Samoborsko Gorje Nature Park
• Author: Patrik Ciprić
• Mentor: Zoran Curić (mentor)
• Committee member: Zoran Curić (predsjednik povjerenstva)
• Committee member: Ivan Šulc (član povjerenstva)
• Committee member: Vuk Tvrtko Opačić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2021-02-22, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography; Social Geography

Abstract

Predmet istraživanja rada je analiza postojeće turističke ponude i kreiranje novog turističkog proizvoda u onom dijelu ponude u kojem nedostaje. U prvom dijelu rada teorijski su definirana zaštićena područja i provođenje turizma u njima. U drugom dijelu rada identificirani su turistički resursi Parka prirode Žumberak-Samoborsko gorje kako bi se razvila ideja za novi turistički proizvod. U trećem dijelu rada idejno je kreiran novi turistički proizvod, a prijedlog novog turističkog proizvoda prikazan je kroz poslovni i marketinški plan. Za potrebe rada proveden je intervju sa stručnom voditeljicom Javne ustanove Parka prirode Žumberak-Samoborsko gorje.

Abstract (english)

The subject of the research is the analysis of the existing tourism supply and the creation of a new tourist product in the supply gap. First part of the paper analyses protected areas and their tourism valorisation on theoretical level. The second part identifies tourism resources of the Žumberak-Samoborsko Gorje Nature Park in order upon which the suggested tourist product builds. Third part of the paper presents the concept of proposed tourist product, with business and marketing plan included. The research also used information obtained in the interview with the expert manager of the Public Institution of the ŽumberakSamoborsko Gorje Nature Park.

• Keywords: turizam u zaštićenim područjima; održivi turizam; turistički proizvod; adrenalinski park; park prirode; Žumberak-Samoborsko gorje
• Keywords (english): tourism in protected areas; sustainable tourism; tourist product; adrenaline park; Nature Park; Žumberak-Samoborsko Gorje
• Language: croatian
• URN:NBN: urn:nbn:hr:217:711871
• Study programme: Title: Geography; specializations in: Physical Geography with Geoecology, Spatial Planning and Regional Development, Heritage and Tourism, Geographic Information Systems, Course research; Course: Heritage and Tourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra geografije (magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-03-12 09:52:14