Implementacija popularne kulture u turističku ponudu na primjeru Primorsko-goranske županije

master's thesis

• Title (english): Implementation of popular culture in tourist offer on the example of Primorje-Gorski kotar County
• Author: Bernard Grubišić
• Mentor: Vuk Tvrtko Opačić (mentor)
• Committee member: Vuk Tvrtko Opačić (predsjednik povjerenstva)
• Committee member: Ivan Šulc (član povjerenstva)
• Committee member: Lana Slavuj Borčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

U ovome radu proučavaju se i istražuju mogućnosti implementacije popularne kulture u turističku ponudu pri čemu se kao ogledan primjer koristi administrativni prostor Primorsko-goranske županije u Hrvatskoj. Određuje se značenje popularne kulture u turizmu i njen utjecaj na današnja turistička kretanja, a kako bi se kroz istraživanje odredilo koliko se popularna kultura može integrirati u turističku ponudu Primorsko-goranske županije. Važnost je usmjerena na to koliko se razni pop-kulturni oblici mogu prilagoditi turističkoj ponudi i potrebu za strateškim upravljanjem u pop-kulturnom turizmu kao mogućem obliku turizma na izabranom prostoru.

Abstract (english)

In this paper, opportunities of implementation of popular culture in tourist offer are explored and studied, on the illustrative example of Primorje-Gorski kotar County, Croatia. Significance of popular culture in tourism and its influence on today's tourism flows is determined in order to explore how popular culture can be integrated in tourism offer of Primorje-Gorski kotar County. Importance is punctified on how different pop-culture forms can be adapted to tourism offer and on need for strategic management in pop-culture tourism as a possible form of tourism in Primorje-Gorski kotar County.

• Keywords: popularna kultura; turizam; prostor; turistička ponuda; strategija; Primorsko-goranska županija; pop-kulturni turizam
• Keywords (english): popular culture; tourism; space; tourist offer; strategy; Primorje-Gorski kotar county; pop-culture tourims
• Language: croatian
• URN:NBN: urn:nbn:hr:217:215015
• Study programme: Title: Graduate study; specializations in: research; Course: research; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra geografije (sveučilišni/a magistar/magistra geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-12-06 13:37:17