Ergonimi zagrebačke četvrti Donji grad

undergraduate thesis

• Title (english): Ergonyms of Zagreb's Donji Grad District
• Author: Andrej Vučen
• Mentor: Lana Slavuj Borčić (mentor)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2024-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Ergonim je pojam koji obuhvaća sve nazive poslovnih objekata, poduzeća i firmi te je zadatak ergonima privući pažnju potencijalnog klijenta U ovome radu je provedena analiza ergonima na području zagrebačke četvrti Donji grad. Kako bi ergonimi bili uvršteni u analizu potrebno je da budu vidljivi te da poslovni objekti imaju vidljiv izlog ili dostupnu terasu. U radu se prvotno analizira raspored poslovnih objekata u istraživačkom području. Zatim se analiziraju strani jezici koji su korišteni za ergonime. U konačnici se ergonimi kategoriziraju po poruci koju pokušavaju poslati potencijalnom korisniku.

Abstract (english)

Ergonym is a term that includes all names of business facilities, companies and firms, and the task of ergonyms is to attract the attention of a potential client. In this paper, analysis of ergonyms was carried out in an area of Zagreb's Donji grad district In order for ergonyms to be included in the analysis, it is necessary that they be visible and that the business premises have a visible window or an accessible terrace. The paper initially analyses the location of businesses in the research area. Then the foreign languages that were used for ergonyms are analyzed. Ultimately, ergonyms are categorized by the message they are trying to send to the potential customer.

• Keywords: ergonimi; Zagreb; Donji grad; kulturna geografija; urbani pejzaž
• Keywords (english): ergonyms; Zagreb; Donji grad; urban landscape
• Language: croatian
• URN:NBN: urn:nbn:hr:217:433611
• Study programme: Title: Undergraduate study; specializations in: research; Course: research; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) geografije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) geografije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-26 07:41:50