Analiza korištenja mobilne igre analizom doživljenja

master's thesis

• Title (english): Analysis of mobile game usage by experience analysis
• Author: Lara Rajković
• Mentor: Anamarija Jazbec (mentor)
• Committee member: Anamarija Jazbec (predsjednik povjerenstva)
• Committee member: Vanja Wagner (član povjerenstva)
• Committee member: Snježana Lubura Strunjak (član povjerenstva)
• Committee member: Bojan Basrak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Mathematics); Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: NATURAL SCIENCES; Mathematics

Abstract

U ovom radu opisane su metode analize doživljenja koje se koriste za analizu učestalosti nekog događaja zajedno s vremenom do tog događaja. Metode su primijenjene na skup opažanja korisnika mobilne igre gdje je promatrani događaj odustajanje od igre. Promatrano je kako se ishod događaja i vrijeme do događaja razlikuju izmedu korisnika s različitim značajkama kao što su država i mobilni operacijski sustav korisnika. Te razlike analizirane su pomoću Kaplan-Meierove procjene funkcije doživljenja i primjenom Coxovog regresijskog modela.

Abstract (english)

In this master thesis, methods of survival analysis are presented, which are used to analyse occurrence of some event along with the time to the event. These methods are applied on dataset of mobile game users, where the observed event is churn of the user. It is observed how outcome of the event and time to the event are different between users with different characteristics, like country and mobile operatiing system of the user. These differences are analysed with Kaplan-Meier estimate of survival function and Cox regression model.

• Keywords: metode analize doživljenja; mobilne igre; Kaplan-Meierova procjena funkcije doživljenja; Coxovo regresijski model
• Keywords (english): methods of survival analysis; mobile games; Kaplan-Meier estimate of survival function; Cox regression model
• Language: croatian
• URN:NBN: urn:nbn:hr:217:117932
• Study programme: Title: Mathematical Statistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra matematike (magistar/magistra matematike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-03-04 13:25:15