Analiza trgovačkog centra kao dinamičnog prostora tranzitnog obilježja (nemjesta)

master's thesis

• Title (english): An analysis of the shopping mall as a dynamic transitional place (non-place)
• Author: Karlo Mak
• Mentor: Martina Jakovčić (mentor)
• Mentor: Zrinka Blažević (mentor)
• Committee member: Martina Jakovčić (predsjednik povjerenstva)
• Committee member: Zrinka Blažević (član povjerenstva)
• Committee member: Ružica Vuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2019-07-18, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography

Abstract

Naslanjajući se na Augéov koncept nemjesta, osmišljen je interpretativni model analize trgovačkog centra kao dinamično-tranzitnog prostora. Pritom su koncipirane dvije dijalektički povezane razine. Za potrebe analize na nižoj prostornoj razini (Arena centar), koncept nemjesta fuzioniran je sa Schatzkijevim konceptom društvenog prizorišta, dok se makro-razina (naselja oko Arena centra) temelji na markerima tranzitnosti koje posjetitelji centra ostavljaju u prostoru. U svrhu funkcionalnog povezivanja dviju navedenih cjelina, upotrijebljen je De Certeauov koncept potrošačke proizvodnje prema kojem ljudi nisu tek pasivni konzumenti prostora, već gradeći mreže antidiscipline, sudjeluju u kreaciji nestabilnih prostornih konstelacija. Operacionalizacijom osmišljenog modela, utvrđeno je da se, uslijed prostornog preobilja i prekomjernosti značenja, predodžbe posjetitelja Arena centra ne podudaraju s idejnim rješenjem gradnje. Dokazano je kako posjetitelji gube dodir s eksternom spaciotemporalnom realnošću, što više vremena provedu u centru. Nadalje, potvrđeno je postojanje dinamike različitih prostornih praksi zbog kojih prostor Arena centra nije isključivo trgovinski, veći i prostor aktivnosti provođenja slobodnog vremena. Budući da nemjesta imaju sklonost agregiranja, potvrđeno je i da trgovački centar tendira okolni prostor transformirati u nemjesto o čemu svjedoče raznorodne prostorne oznake tranzitnosti, kao i dinamične morfološke, funkcionalne i demografske promjene.

Abstract (english)

Drawing on Augé's concept of non-place, an interpretative model for the analysis of the shopping mall as a dynamic transitional place has been constructed. The model is formed on two dialectically interlinked levels. For the analysis of the lower spatial level (the Arena Centar itself), the concept of non-place is fused together with Schatzski's social site, while the macro-level analysis (the residential area surrounding the Arena Centar) is based on transitional marks that the visitors of the mall leave in space. De Certeau's concept of consumer production is used to establish a functional connection between the two. According to De Certeau, people are not merely passive consumers of space but build networks of resistance and thus participate in the creation of unstable spatial constellations. The operationalisation of the present model led to the finding that, through spatial overabundance and excess of meaning, the image of the Arena Centar's visitors does not match the original concept of the building. The analysis shows that visitors lose touch with the external spatiotemporal reality the more time they spend in the shopping mall. Furthermore, it has confirmed the existence of the dynamics of different social practices, which mould the space of the Arena Centar from solely a place of commerce into a place for leisure activities as well. In view of the propensity of non-places to aggregate, it has also been confirmed that the mall shows the tendency to transform the surrounding space into a non-place, which can be seen in various spatial transitional marks as well as dynamic morphological, functional and demographic changes.

• Keywords: nemjesto; društveno prizorište; potrošačka proizvodnja; trgovački centar; Arena centar
• Keywords (english): non-place; social site; consumer production; shopping mall; Arena centar
• Language: croatian
• URN:NBN: urn:nbn:hr:217:359853
• Study programme: Title: Geography and History; specializations in: Teaching; Course: Teaching; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra edukacije geografije i povijesti (magistar/magistra edukacije geografije i povijesti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2021-07-18
• Created on: 2019-07-22 12:31:21